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If Facebook virtually owned the hashtag #ReputationFail in 2018 – something highlighted last week when longstanding communications leader Caryn Marooney announced her resignation – then sister firm Instagram made a similarly inauspicious start to 2019.

The biggest story affecting Instagram’s reputation has been the tragic suicide of 14-year-old Molly Russell, which her father has recently blamed on the social networking site because she had been viewing multiple images of self-harm thereon.

The social network still wants to evolve into a shopping platform

Facebook (NASDAQ:FB) recently opened pop-up stores at nine Macy's (NYSE:M) locations across the U.S. as part of the retailer's The Market @ Macy's initiative. The Market @ Macy's, which launched earlier this year, is an in-store pop-up marketplace that features rotating collections of newer and established brands.