social media

Social Media vs. Messaging Apps: What Brand Marketers Need to Know

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Social networking websites and apps have become a critical marketing touchpoint, creating a direct channel for brands to reach current and prospective customers. However, all “social” apps are not created equal.

It’s on marketers to determine the best engagement strategy for each platform.

Where can they start?

Living in the (Anti) Social Media World

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Maybe we need to determine whether the amount of time and attention that we are investing in social media is an investment at all.

Social media addiction

Relationships are perhaps the most important things that we have in our lives. Whatever challenges we face, whatever joys we experience, the ability to share them with the people that matter most to us adds significantly to the color and texture of our lives.

Families, friends, lovers, colleagues – all have a significant impact on our quality of life.

Social media giants should learn from their mistakes after a shameful start to 2019

If Facebook virtually owned the hashtag #ReputationFail in 2018 – something highlighted last week when longstanding communications leader Caryn Marooney announced her resignation – then sister firm Instagram made a similarly inauspicious start to 2019.

The biggest story affecting Instagram’s reputation has been the tragic suicide of 14-year-old Molly Russell, which her father has recently blamed on the social networking site because she had been viewing multiple images of self-harm thereon.

Irish people spend an average of two hours on social media every day

goldchart.biz

Irish people spend an average of two hours on social media every day, a study has revealed.
We spend the most time on Facebook (at 37%) followed by WhatsApp (17%), and YouTube (10%).
The majority of people in Meath, Westmeath, and Wexford spend a shocking seven hours a day on social media, according to a survey carried out by Sky Broadband.
Most people use social media for networking but more and more people are using it to check the news (19%) and watching box sets (10%).

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