social media

Investors Step Back From Social-Media Highfliers

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Shares of Twitter Inc. TWTR -20.54% and Facebook Inc. FB -0.78% endured a surprise rout this week, as investors were rattled by signs that users are souring on the social-media stalwarts.

Twitter said Friday that its number of monthly users dropped in the second quarter and could continue to fall as it purges fake accounts, results that echoed Facebook’s bombshell guidance Wednesday that its growth is expected to slow through the end of the year.

8 Best Practices for Emergency Communications on Social Media

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Jennifer Elliott from CivicReady offers local governments best practices for emergency communications on social media.

What prompted Facebook to launch a print magazine?

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What prompted Facebook to launch a print magazine?

Social networking websites emerged as one of the biggest threats for the print media over the last decade. As mobile device users can access enormous information online via social platforms, there was a question as to why anyone would want to spend money and time on physical publications.

Given this, it was somewhat surprising that Facebook, the world’s biggest social network, quietly launched in June a high-end print magazine called Grow.

How Often And What To Post on Social Media

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This question has been coming up a lot lately. Business owners have been asking me via email, messenger, social media and at networking meetings, “Yasmin, how often to post and what to post on social media?”

Let’s get right to it:

If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive visitors to your website, you really need to be updating all of your channels once a day, every day.

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